The Challenge
Post demonetisation, the Government of India had to provide a medium for cashless banking which was easily accessible to smartphone and feature phone users
Market Analysis
App Efficiency
Vast Engagement
Boost Outreach
Language was an enabler in ensuring appropriate reach to most citizens of India.
Reverie was the best player to help ensure language localisation.
Industry
Banking
Localized app usage
20%+
Time to localise
2 weeks
With Reverie localising our SMS, we've achieved greater patient touchpoints. It has helped us figure out a clear engagement
strategy for our audience.
Communication with end-users in local languages
Domain Vocabulary
Our existing banking domain vocabulary and machine translation in 4 Indian languages helped speed up the process.
The Reverie Solution
-
1
Input into Reverie
BHIM sent their App strings to Reverie.
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2
Localised Output
Reverie localised the same in 11 Indian languages and sent it back.
Help your customers understand you
About Reverie
We are
language
A recent report by KPMG India and Google found that Indian language internet users have grown from 42 million in 2011 to 234 million in 2016, a number much higher than the 175 million English internet users in India in 2016.